The Point PR attracted top media attention for the unveiling of the reimagined Penthouse Suites at The Hollywood Roosevelt. The team hosted an unveiling party with top editors, including photo, art, and visual directors from leading creative brands. The Point also leveraged its relationships with photo and art directors at top national publications to use the spaces for photoshoots on trade for coverage at no expense to the client. The exposure created a halo effect for the hotel and its continued reinvention, further enhancing the hotel’s prestige in the entertainment industry and notoriety for Hollywood glamour.