FOUR SEASONS RESORT AND RESIDENCES CABO SAN LUCAS AT CABO DEL SOL
Opening Campaign
The Point PR opened Four Seasons Resort and Residences Cabo San Lucas at Cabo Del Sol – the latest addition to the brand’s Mexico collection – with top-tier media and influencer exposure that positioned the resort as the newest luxury resort in the destination. The team conducted pre-opening New York and Los Angeles media tours, personalized media hosting and an editorial awards campaign, propelling to the resort to the top of readers’ and editors’ it lists.
Results & ROI
First-in exclusive with Condé Nast Traveler
2.8 billion impressions
173 placements including Town & Country, Travel + Leisure, The Hollywood Reporter and The Points Guy
16 round-up “Where to Go in 2024” and “Best New Openings of 2024” stories ahead of opening in Vogue, Robb Report, World’s 50 Best and USA Today
25 media and influencer visits
7 awards including Condé Nast Traveler Hot List, Travel + Leisure It List of best new hotels, Town & Country Hotels Awards, Esquire’s Best New Hotels in the World, Elite Traveler’s Top Suites, Organic Spa Awards and Good Housekeeping’s Family Travel Awards.
