CELEBRITY CHEF BROOKE WILLIAMSON

“Sun-Kissed Cooking” Cookbook Launch

To generate widespread media coverage and engagement around the launch of Chef Brooke Williamson’s first cookbook, “Sun-Kissed Cooking: Vegetables Front & Center,” The Point PR devised a strategic campaign which included conducting national and Los Angeles broadcast tours, book store signings at local Williams Sonoma and Playa Provisions and recipe and news pitching.

  • 881 million impressions

  • 46 press hits across digital, print, broadcast and podcasts

  • 5 broadcast cooking demonstration segments including TODAY Show

  • 1 exclusive interview with Forbes to announce the cookbook launch

  • Spike in book sales reported by publishers following each local and national broadcast segment and feature coverage

Results & ROI